Scion – Extended Protection Plans
Scion was a subsidiary brand of Toyota Motor Corporation, created specifically to target younger car buyers. It was launched in 2003 with the aim of offering affordable, customizable vehicles with a focus on innovative design and modern technology.
Scion’s lineup consisted primarily of compact cars and hatchbacks, with models such as the Scion xB, Scion tC, and Scion xD being among the most popular. These vehicles were designed to appeal to younger drivers who valued style, customization options, and affordability.
QualityGuard+Plus Supported Models |
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Scion iA | Scion xA |
Scion iM | Scion xB |
Scion iQ | Scion xD |
Scion tC | Scion FR-S |
One of Scion’s key strategies was its “Pure Price” approach, which aimed to simplify the car-buying process by offering vehicles at fixed prices with no haggling or negotiation necessary. This pricing strategy helped to attract customers who appreciated transparency and simplicity in their purchasing experience.
Scion also placed a strong emphasis on customization, offering a wide range of accessories and aftermarket parts that allowed buyers to personalize their vehicles to suit their individual tastes and preferences. This focus on customization helped to differentiate Scion from other brands and appealed to younger consumers who valued self-expression and individuality.
While Scion’s run as a standalone brand was relatively short-lived, it left a lasting impact on the automotive industry by challenging traditional approaches to car sales and marketing and pioneering new strategies for engaging with younger consumers.
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